In the age of digital media, why is print still such a powerful medium?
Print is tangible which arguably makes it more honest than a digitally delivered message. This is still the single biggest advantage that print holds over digital and should be exploited when designing a company brochure.
Here are 5 points to consider to create a powerful brochure:
1. Use a professional designer
It is easy to believe that money can be saved by designing the pages yourself. However, an experienced designer who understands print can be the difference between a good brochure and a brochure that really stands out. If you want people to do more than skim through your brochure and put it down again 30 seconds later then make sure your design is spot on.
2. Use the very best images you can
People are less likely to take your brochure seriously if the images are of poor quality. Consider using a professional photographer and/or an image library. Couple this with using a designer and you will really add a professional look to your brochure. Poor quality and/or pixelated images don’t show off your brand or products in the right way
3. Paper weights
It is easy to go for the highest available paper weight but with that comes the issue of cost. It’s worth having a conversation with your print supplier about the best paper options for your brochure printing. Some papers “bulk up” which give the look and feel of being heavier but actually weigh less. Any printer worth their salt will be able to offer expert advice on what paper is best suited to your requirements.
4. Paper types and special finishes
Choosing an appropriate paper is vitally important. This decision will help to portray your product or services and considers the demographic of your readership. Speak with your designer about creating images that would benefit from special enhancements such as Spot Varnish and Embossing. This will really help your brochure to make a big impression, especially when used on the front cover. We have a video here that shows the benefits of utilising special cover finishes to enhance your brochure
There are numerous options when it comes to choosing a process for your brochure printing needs. It is important to make sure you choose the right process to make sure your brochure looks as good as possible. Choose a print supplier that can offer more than one process as you are more likely to receive impartial advice on the most appropriate method. A good print company should be willing to come out and meet you to discuss options, prepare comparison quotes and provide printed samples and test runs to help you make an informed decision.
Great production and printing really gives your brochure the edge, but poorly produced brochures can have the opposite effect. You want your brochure to sell your products or services, and be a lasting reminder even if the recipient isn’t ready to buy right now.
We have these previous blogs describing the process of web, sheet-fed and digital for brochure printing that could prove useful to you.
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