Perhaps the simplest, and often cheapest way of enhancing the cover of your printed product is to add a 5th colour.
What do we mean by a 5th colour?
As offset printing is CMYK (basically all colours are made from the colours red, black, blue and yellow) there is a limit to what offset can achieve.
For example, metallic colours can’t be reproduced effectively using CMYK, likewise with fluorescent colours. It is very similar to choosing a household paint colour We can purchase a special ink colour from colour swatches, and it is also possible to have your own colour made up.
As well as the enhanced look that a special colour can give, it does benefit further by being consistent throughout a printed job, as the colour itself isn’t dependent on the mixing of the 4 primary colours.
From a production point of view, to add a 5th colour to a page is very simple. All that is required is an additional separation, an additional plate and your chosen pigment. In most cases this process can only be implemented on a sheet-fed press like other special finishes, and for many products this means using them on the cover only. Some printers make use of 5 colour web presses but these are not the norm.
What are the benefits?
- Very easy to implement
- A large range of colours to choose from
- Requires no additional work after printing
- Ensures colour consistency throughout the job
- Can provide colours that cannot be achieved through CMYK
If you would like to know more please contact us via our help desk.
Plenty more special finishes coming up in the next few weeks!