How can you make your catalogue really stand out from the crowd?

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catalogueSometimes paying more can really separate your catalogue from your competitors. There are many options to make your catalogue unique.  Here are just a few recommendations or things to think about when you are considering creating a catalogue.

  •  Have it designed professionally and only choose high resolution images as these will look best.
  • You make use of your brand and logo if you have one.
  • Carefully think about the layout and how it affects the flow or the ease of searching for specific information.
  • Check all the information especially prices in the catalogue before sending it off to print.
  • Decide whether or not it will be mailed and if it is what band are you going to be in to work out costs.
  • Ask your printers about special finishes you can have such as spot UV to make certain parts of your cover really stand out or perhaps a matt Laminate to give a smooth texture. It is also worth asking about paper choices you have such as Offset or uncoated papers which are slightly rougher and give a more “earthy texture”.
  • You could perhaps add special spot colours or metal foil to stand out.
  • If you are going to use social media make sure you give your reader a name to type in and a reason why they should connect with you rather than just the icon.