Print In The Marketing Mix

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Print In The Marketing Mix

Many marketers are realising that a digital only strategy might not be giving them the results that they want. More traditional channels such as TV, Radio and Print are being used in new ways to accompany digital platforms and campaigns.

The strengths of Print as a medium can provide wonderful benefits to an integrated marketing strategy. As a starting point we have selected five reasons why we have found customers have print in their marketing mix.

Why not check them out in the short video below?

 

 

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