More and more we now see companies preaching the “Green” message, but does it really make a difference to a potential customer and what does it really mean?
For many companies it is a way to improve the way that they are viewed by consumer markets, some do so because of the strict guidelines they face, a few do it because it is a crucial part of their image and identity, and a few others use it as a way to dispel myths and misconceptions about their product.
Print and printers fall into all of these categories and Warners are no different.
We are strictly governed by EU regulations and we adhere to ISO14000 and ISO9001.
This is the first in a series of blogs about print and its relationship with the environment using information from within the industry to help change misconceptions about the sustainability of print. If you have ever thought about the real benefits of going green keep following our regular blogs as we get to grips with a topic that is becoming more and more prevalent.
In order to keep it light for today here are some key facts about the sustainability of paper:
· Paper is made from wood, a fully renewable and sustainable resource.
· Forest certification ensures wood comes from well managed forests.
· Paper production is not a major cause of deforestation globally.
· Responsible wood, pulp and paper production ensures healthy growing forests.
· European forests are today 30% larger than 1950.
· The annual increase of forest cover in Europe is equivalent to more than 1.5 million football pitches.
· In 2010, 61.6% of the European paper industry’s virgin wood fibre was certified, 5% more than in 2008.
Make sure you check our feeds on LinkedIn and Twitter next week for the second part of this series.