Adding a fragrance to your printed product

Over the next few weeks Warners will be looking at special finishes and what they can do to add that “Wow” factor to your product. To start the series today we will be looking at the power of adding a Fragrance. This is far easier to do than many designers realise and there are already several hundred to choose from.


But why add a fragrance to your cover?Orange essential oil

Adding a fragrance to a front cover can have many benefits for the printed product regardless if it is a magazine, a catalogue or a brochure. The fragrance on the cover could make all the difference to differentiating your publication from your competitors. It engages a sense that digital media cannot and can provide opportunities to enhance your marketing activities.

The fragrance could be to advertise a new product, to evoke feelings relevant to your brand or products, it can even be interesting just as a one-off surprise for your audience. A fragrance can be seen as a novelty. The publication might be of such interest to your audience increasing the products chance of staying on the coffee table rather than the recycling bin. This retention can also serve as an interesting talking point and perhaps allow your brand to reach a wider audience through sharing. Even in a B2B environment the retention could prove invaluable to your sales team for when they make the follow up call.


These are just a few of the possible outcomes of using a Fragrance to boost your product. How a fragrance is used is purely up to the designers and what the publication is designed to achieve.


If you would like to know more or see how you can add a fragrance to your publication please don’t hesitate to contact us.


We found this useful video can explain it rather well.


Next Week:

More special finishes that you don’t want to miss out on!