Arguably for many producers of print the most costly part of producing a product is to mail it. Mailing effectively greatly increases a campaigns success ensuring that your message gets to the desired audience.
If your magazine, brochure or catalogue is mailed out to subscribers or to your existing customers and prospects, you will be all too aware of the cost of preparing the items for postage, and of course the rising costs of postage itself. For those unfamiliar with mailing hopefully this article can help in your decision to mail your product or not.
Many people have changed from envelopes to plastic bags to reduce costs, and some have even gone to the extent of mailing out without any packaging.
If you use a carrier sheet to mail out your magazine or brochure, and this isn’t used for any other purpose than carrying the address etc. it might be worth considering using Bitjet or something similar to negate the need for a carrier.
At Warner’s we use Bitjet technology on our mailing lines, which enables us to inkjet the logo, return address and PPI details onto the polythene bag at the same time as we inkjet the address on. This speeds up the system as well as saves the cost of having the carrier printed.
We recommend that you take a look at the royal mail website: http://www.royalmail.com/mailing-tools
We have also created this short video which may help explain mailing further and a few ways to limit the costs.
If you would like to know more please do not hesitate to contact us via our help desk or call 01778391000.