How can you make your catalogue really stand out from the crowd?

catalogueSometimes paying more can really separate your catalogue from your competitors. There are many options to make your catalogue unique.  Here are just a few recommendations or things to think about when you are considering creating a catalogue.

  •  Have it designed professionally and only choose high resolution images as these will look best.
  • You make use of your brand and logo if you have one.
  • Carefully think about the layout and how it affects the flow or the ease of searching for specific information.
  • Check all the information especially prices in the catalogue before sending it off to print.
  • Decide whether or not it will be mailed and if it is what band are you going to be in to work out costs.
  • Ask your printers about special finishes you can have such as spot UV to make certain parts of your cover really stand out or perhaps a matt Laminate to give a smooth texture. It is also worth asking about paper choices you have such as Offset or uncoated papers which are slightly rougher and give a more “earthy texture”.
  • You could perhaps add special spot colours or metal foil to stand out.
  • If you are going to use social media make sure you give your reader a name to type in and a reason why they should connect with you rather than just the icon.