How to make sure your catalogue, magazine or brochure is environmentally friendly

mag environmentWhen you are deciding on which process is best suited to your magazine, catalogue or brochure printing requirements, have you considered the environmental impacts of the paper that is being printed on?

An online digital version might seem like the most environmentally friendly option but print definitely still has its place in the marketing mix and the environmental impact is not as harmful as you might think

Probably the most common misconception is that making paper destroys forests. While it is true that in order to make paper you need to cut down trees, it is in the best interest of the paper company to ensure that the forests they use are sustainable for the long term future of the company. The concept of a “managed forest” is that for each tree used to make paper, multiple trees are then planted and grown to replace them.

It is also widely believed that making paper is bad for the environment. As mentioned above, for every tree that is chopped down to make paper, multiple additional trees are planted in its place. As each tree grows, it will absorb carbon dioxide from the atmosphere and replace it with oxygen. The paper industry mostly utilises renewable energy sources to produce paper meaning that their emissions are organic

There are two main standards to certify that paper originates from a responsible source.

Forest Stewardship Council (FSC)

FSC is an international organisation founded in 1993. It sets international standards for responsible forest management and accredits independent third party organisations who can certify forest managers and forest product producers to FSC standards

Program for the Endorsement of Forest Certification (PEFC)

PEFC shares many of its aims with FSC, in that it promotes sustainably managed forests. It was founded in 1999, and is a voluntary initiative coming from the private sector and provides assurances to purchasers of wood and paper that they are promoting sustainable management of forests

Using papers that conform to these standards provides evidence that the paper or wood originates from certified, well managed forests, and confirms that these products are not mixed with materials from uncertified forests at any point in the supply chain

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