Is outsourcing the answer to maximising ad revenue?

outsourcingGetting the most from your media reach these days requires quality sales people who fully understand the ever changing landscape.

For any publisher recruiting, training and keeping the best sales staff can be a constant and expensive challenge.

Outsourcing to an external sales agency can give you access to a pool of quality, motivated and well trained sales staff who can look after your existing revenue streams and bring new skills and ideas to introduce additional ones.

Add to that the latest market analysis tools, consistency of approach and exemplary customer service and you have peace of mind to concentrate on the other revenue generating areas of your business.

Cost control and guaranteed cash flow

A keen focus area for any publisher – external agencies can help save you money in other areas – such as administrative support. Working for a fixed commission your agency can also provide the full advertisement copy function, invoicing and most importantly guaranteed payment in full.

Customer service and peace of mind

Not only will your advertising customers get exemplary service but so can you. Whether you require regular planning meetings, market and client analysis, help and advice on new media opportunities, joint calls with key clients, exhibition attendance or additional publishing support a good agency should provide you with it all.

Warner’s Group Publishing offer an agency service for advertisement sales and currently work with a range of clients. If you would like any information about this please take a look at their web site, or contact Simon Moody, Development Publisher on 01778 391101, or e-mail him at

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