With the British summer well and truly under way it’s a perfect time to think about print. In this industry capacity starts to become scarce, and a printed product can represent a significant investment.
Planning ahead and booking your job in early can allow you to get the best possible price for your printed project. The cost of raw materials such as paper are likely to increase, possibly sooner rather than later, so booking a job in early can save you money even if it is printed a few months later.
The practical considerations of thinking ahead bring many benefits. Some specialist papers require up to 6 weeks for delivery which will need to be built in to the job schedule, as would a particularly large printed project to ensure that you are ensuring the best schedule and meeting your chosen delivery date, you are far less likely to have to potentially pay overtime rates when capacity in normal hours has been booked. Effectively it can be first come first served.
With this extra time you can reap many potential advantages, which may increase success of the final project.
Firstly, it allows your designers to create a product with plenty of time to ensure it is of the highest quality with time built in to eradicate mistakes. Secondly, it allows marketers to plan how the product is best rolled out to reach their audience and will allow them to create in depth databases of recipients as well as choosing other distribution channels to get the best ROI. Thirdly allowing time for unforeseen complications can provide a welcome safety net..
So in summary, why it is never too early to think ahead.
If you would like to find out more please don’t hesitate to contact our help desk HERE