Just like the people who read and create them.
A printed product has a huge potential for creativity. A publisher or a marketer can build something with the right feel, visual quality and character that suits their brand, providing a perfect medium to deliver their content. With papers unique qualities and environmental credentials, your audience can engage with your content in a far deeper and more meaningful way without distraction or competition.
It is true to say that certain sizes and page counts are more efficient and cost-effective to produce, but sometimes these might not cut the mustard. Many businesses have been able to perfect their communications over the years to reflect their brand and we will all be aware of some brilliant examples of print done well!
So what is the secret?
Every brand is different and their communications should match them. Your printed product needs to be what you need it to be at the end of the day. Never be afraid to ask questions, as the right printer will work with you to get the results you want! From choosing the right paper with the right environmental credentials to the carefully selected visual content brought to life on the page, when print is done right the results are incredible!
Last week we mentioned some of the fantastic benefits of choosing different page sizes, and you can read about it here: Be a little different .
Print advertising and marketing come in so many forms, so if you would like some help in getting started, please do not hesitate to ask! We are always ready to listen.