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Why We Love Print #IPD18

Why We Love Print #IPD18

As it is International Print Day we thought we'd share some of the reasons why print is such a desirable medium in the marketing mix.

  1. Its a great stimulus for a customers online journey
  2. It can drive people straight to your online channels without going anywhere else first
  3. It helps you stand out in a digital world
  4. It compliments digital marketing brilliantly
  5. Its trusted
  6. Its recyclable
  7. It helps to reach a greater audience
  8. Its Tangible
  9. There is a huge range of creative options available
  10. Its a blank canvas 
  11. It can be personalised
  12. Its great for retention 
  13. It helps you make a statement
  14. It helps you stand out
  15. You are in control of the content

These are just some of our personal favourite things about print. There are many strengths that it can bring to a modern marketing mix and it is well worth considering print for your next campaign. The results may surprise you!