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6 Mistakes That Cost Publishers A Fortune!

6 Mistakes That Cost Publishers A Fortune!

In our position, we have a unique insight into the challenges that face a modern publisher.  Naturally, every title is different and require unique solutions geared solely to them. We do not believe in a one size fits all package, and this is why we pride ourselves in...

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Paper Explained

Paper Explained

Paper selection is arguably the most crucial choice for anyone looking to produce a printed product. It affects the entire product in a far-reaching way that often takes people by surprise. It is a very in-depth topic, but we wanted to summarise some of the main areas...

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How Can You Make The Most Of Your Offline Marketing?

How Can You Make The Most Of Your Offline Marketing?

Did you know that “60% of people check out a brand online after receiving a printed mailing, 49% discover new products, and 44% discover new shops.”? This is according to 2020 research on Direct advertising and leaflet distribution, developed by Geobuzón and Kantar,...

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6 Paper Myths Busted

6 Paper Myths Busted

This morning we had a nice surprise through the post. Two Sides have sent us a superb mini mag brimming with amazing facts and myths about paper and the industry. We simply had to share them!  The 6 busted myths are:  MYTH: 59% of people asked believed that European...

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Common Problems With Offline Marketing

Common Problems With Offline Marketing

Print is an incredible tool. It engages with your audience with no competing noise and leads customers straight to your digital storefronts. It complements digital strategies, strengthens brand loyalty, and boosts value perception. Many businesses need to take...

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