In our position, we have a unique insight into the challenges that face a modern publisher. Naturally, every title is different and require unique solutions geared solely to them. We do not believe in a one size fits all package, and this is why we pride ourselves in...
Paper Explained
Paper selection is arguably the most crucial choice for anyone looking to produce a printed product. It affects the entire product in a far-reaching way that often takes people by surprise. It is a very in-depth topic, but we wanted to summarise some of the main areas...
5 Trade Secrets To Save you Money On Your Catalogue And Brochure Printing
We are all trying to find that new balance of managing marketing costs whilst still reaching our own target audiences. As a medium, print has fallen out of the limelight in recent years. However, many companies are looking to get back into it to quickly drive up...
How Can You Make The Most Of Your Offline Marketing?
Did you know that “60% of people check out a brand online after receiving a printed mailing, 49% discover new products, and 44% discover new shops.”? This is according to 2020 research on Direct advertising and leaflet distribution, developed by Geobuzón and Kantar,...
6 Paper Myths Busted
This morning we had a nice surprise through the post. Two Sides have sent us a superb mini mag brimming with amazing facts and myths about paper and the industry. We simply had to share them! The 6 busted myths are: MYTH: 59% of people asked believed that European...
Common Problems With Offline Marketing
Print is an incredible tool. It engages with your audience with no competing noise and leads customers straight to your digital storefronts. It complements digital strategies, strengthens brand loyalty, and boosts value perception. Many businesses need to take...